Legacy Acre respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information.
This Privacy Policy explains the privacy practices of Legacy Acre, LLC, doing business as Legacy Acre (“Legacy Acre,” “we,” “us,” or “our”), in connection with LegacyAcre.com and other websites, forms, tools, communications, and online services that link to this Privacy Policy (collectively, the “Services”).
By using the Services or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information directly from you, automatically through your use of the Services, and from service providers or other permitted sources.
Information You Provide to Us
Depending on how you interact with Legacy Acre, we may collect information such as:
- your first and last name;
- email address;
- telephone or mobile number;
- business or farm name;
- state or geographic area;
- crops grown;
- farm acreage;
- irrigation practices;
- farm ownership or operational information;
- agricultural input categories and estimated spending ranges;
- fertilizer, nutrient, crop-protection, or other input information;
- livestock type, head count, feeding model, feed costs, feeding periods, or related operational information;
- business objectives, profitability challenges, operational priorities, and other information you choose to provide;
- information provided when requesting a consultation, speaking with our team, completing a qualification process, or otherwise communicating with Legacy Acre; and
- any other information you voluntarily submit through the Services.
You are responsible for ensuring that information you submit is accurate and that you have the authority to provide it.
Information Generated From Your Information
Legacy Acre may use information you provide to generate analyses, classifications, modeled opportunities, calculations, recommendations, scores, ranges, or other derived information.
For example, information about your operation may be used to estimate potential areas of farm profitability improvement, including categories such as input reduction, tax incentive programs, or other modeled farm-profit opportunities.
These outputs may be created using Legacy Acre’s proprietary models, data tables, rules, benchmarks, methodologies, and knowledge systems.
Information Collected Automatically
When you use our Services, we and our technology providers may automatically collect certain technical and usage information, such as:
- IP address;
- browser type;
- device type;
- operating system;
- referring and exit pages;
- pages viewed;
- dates and times of visits;
- website interactions;
- approximate geographic location derived from IP address;
- cookie identifiers; and
- similar technical or diagnostic information.
We may use cookies, pixels, analytics tools, and similar technologies to operate the Services, understand website usage, improve performance, maintain security, and, where applicable, support marketing activities.
2. How We Use Information
We may use information we collect to:
- operate, maintain, and improve LegacyAcre.com;
- provide the website qualification experience;
- analyze information about a farm or agricultural operation;
- generate modeled Farm Profit Opportunities or similar estimates;
- evaluate potential fit with Legacy Acre programs and services;
- prepare for consultations or sales conversations;
- communicate with you about your inquiry;
- schedule meetings or follow up regarding Legacy Acre;
- develop Farm Profit Plans or other analyses when appropriate;
- improve our models, benchmarks, methodologies, products, services, and proprietary knowledge systems;
- conduct internal analytics and business intelligence;
- understand agricultural markets and customer needs;
- develop new programs, tools, and functionality;
- maintain the security and integrity of our Services;
- detect fraud, misuse, or technical issues;
- comply with applicable laws and legal obligations;
- establish, exercise, or defend legal rights; and
- send marketing or informational communications where permitted by law.
We may also use aggregated or de-identified information for research, analytics, product development, benchmarking, and other legitimate business purposes.
3. Legacy Acre’s Proprietary Analysis and Knowledge Systems
Information submitted through Legacy Acre may be processed using proprietary decision systems, knowledge bases, calculation frameworks, models, benchmarks, algorithms, data tables, and methodologies developed or licensed by Legacy Acre.
These systems may generate estimated opportunities, ranges, classifications, program-fit information, or other derived data relating to an agricultural operation.
Legacy Acre may use information from interactions with the Services to improve these systems, including through aggregated, de-identified, or otherwise lawfully processed information.
Providing information to Legacy Acre does not transfer ownership of your underlying farm or business information to Legacy Acre.
Likewise, providing farm information does not grant you any ownership interest in Legacy Acre’s software, models, formulas, methodologies, benchmarks, algorithms, data structures, or other intellectual property.
4. How We Disclose Information
The disclosure categories below are subject to the SMS privacy protections in Section 7. Mobile phone numbers, SMS opt-in information, and SMS consent are not shared with third parties or affiliates for marketing or promotional purposes.
We may disclose personal information to:
Service Providers
We may use companies that assist us with services such as:
- website hosting;
- cloud infrastructure;
- customer relationship management;
- email;
- communications;
- analytics;
- scheduling;
- data processing;
- cybersecurity;
- software development;
- professional services; and
- business operations.
These providers may process information on our behalf in connection with the services they provide.
Legacy Acre Partners and Advisors
Where appropriate to evaluate or deliver Legacy Acre programs or services, information may be shared with affiliated companies, agricultural specialists, professional advisors, implementation partners, tax professionals, agronomists, contractors, or other service partners.
We will seek to limit such disclosures to information reasonably necessary for the applicable purpose.
We do not share your mobile phone number, SMS opt-in information, or SMS consent with these partners or advisors. If delivering a program you enroll in requires a partner to contact you directly (for example, a tax professional handling part of your program), Legacy Acre will first obtain your separate written consent for that disclosure. A partner may use the information only to deliver that service and not for marketing or promotional purposes.
Business Transactions
Information may be disclosed in connection with a merger, acquisition, financing, restructuring, sale of assets, corporate transaction, or similar event.
Legal and Safety Purposes
We may disclose information when we believe it is reasonably necessary to:
- comply with law or legal process;
- respond to lawful government requests;
- protect Legacy Acre’s rights or property;
- investigate fraud or misuse;
- enforce agreements; or
- protect the safety or rights of Legacy Acre, our customers, users, or others.
5. Sale and Sharing of Personal Information
Legacy Acre does not sell personal information for money.
If Legacy Acre uses advertising, analytics, or similar technologies that constitute a “sale,” “sharing,” or targeted advertising under an applicable privacy law, we will provide any notices and opt-out mechanisms required by that law.
These activities exclude SMS opt-in data and consent. Legacy Acre does not sell, rent, buy, or transfer SMS consent or share mobile information with third parties or affiliates for marketing or promotional purposes.
6. Cookies and Similar Technologies
Legacy Acre and its service providers may use cookies and similar technologies for purposes including:
- essential website functionality;
- security;
- remembering settings;
- measuring website performance;
- understanding visitor behavior;
- analytics; and
- marketing, where applicable.
Your browser may allow you to block or delete cookies.
Where required by applicable law, Legacy Acre may provide additional cookie controls or consent choices.
7. Communications and Marketing
If you provide an email address or other contact information, we may communicate with you regarding your inquiry, requested analysis, Legacy Acre programs, relevant educational information, or our services.
You may unsubscribe from marketing email by using the unsubscribe mechanism provided in the message.
Operational or transactional communications may still be sent when necessary.
Commercial email in the United States is subject to requirements including honoring opt-out requests, accurate sender information, and other CAN-SPAM obligations.
Connected Google Accounts, Gmail and Google Calendar
Authorized staff may choose to connect their own work Google account to Legacy Acre CRM. We use the verified Google email identity to bind the connection to that staff account, and the Gmail send permission to send email they compose and meeting confirmations, reminders, reschedule notices and cancellation notices according to the staff member’s booking notification settings and the booking participant’s chosen notification channel. The CRM keeps a copy of each email sent this way (sender, recipient, subject, message content, time, thread references and attachments) in the contact’s history. It does not read the staff member’s mailbox. Google access credentials are encrypted and kept on our servers; attachments are retained in private storage.
When a staff member also connects Google Calendar for meeting booking, we use three narrow permissions: the calendar list permission to show the calendars they own so they can choose one for meetings; the free/busy permission to see only when they are busy (not event titles, descriptions, attendees or other event details) so booking pages offer open times; and the permission to create, change and delete events on calendars they own, used only for meetings booked through Legacy Acre with that staff member. For each such meeting we store its time, meeting type, location or video link, the Google event and calendar identifiers, and the details the person booking provides (name, email, phone and farm name). We do not read, copy or store the staff member’s other calendar events.
Authorized Legacy Acre staff can view retained business correspondence according to the contact’s CRM permissions. Hosting and storage service providers process this information as needed to operate these email and meeting features. Google API data is not sold, used for advertising, or used to train general-purpose artificial intelligence or machine-learning models. These limits apply specifically to Google API data and supersede any broader information-use descriptions elsewhere in this policy.
Our use of Google API data follows the Google API Services User Data Policy, including its Limited Use requirements.
Disconnecting in the CRM stops new sends, syncing and calendar access, removes the locally stored credential, and requests revocation of Google access. You can also revoke access through your Google account settings. Existing business correspondence remains in contact history under our retention practices; contact admin@legacyacre.com to request access, correction or deletion of retained information.
SMS Privacy and Consent
When you choose to receive Legacy Acre SMS messages, we collect your mobile number and a record of your consent, including the disclosure shown, its version, and the submission date. We use that information to provide the messages you requested, manage your preferences, honor opt-outs, and document consent.
We do not sell or share your SMS opt-in data with third parties for marketing purposes. We do not sell or share your mobile phone number, SMS opt-in information, or SMS consent with third parties or affiliates for marketing or promotional purposes.
All disclosure, sharing, and business-transfer categories in this policy exclude text messaging opt-in data and consent. This information will not be sold, rented, transferred, or shared with third parties or affiliates for marketing or promotional purposes. We may disclose it only to messaging service providers that need it to deliver and support messages on Legacy Acre’s behalf, and not for their own marketing or promotional use, or where disclosure is required by law.
SMS consent is voluntary and separate from requesting a report, purchasing a product, or accepting website terms. Leaving the optional SMS checkbox unselected does not prevent you from requesting your Farm Profit Report. Consent applies only to the message types described when you opt in and does not authorize other businesses to contact you.
Reply STOP to opt out or HELP for help. Message frequency varies. Message and data rates may apply. Contact admin@legacyacre.com for assistance. See the Legacy Acre SMS Terms for program details.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- evaluate and respond to inquiries;
- maintain business records;
- support an existing or potential customer relationship;
- improve our Services;
- satisfy legal, tax, accounting, or contractual obligations;
- resolve disputes; and
- enforce agreements.
Retention periods may vary depending on the nature of the information, our relationship with you, and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, de-identify, or aggregate it.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information under our control.
However, no website, network, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.
10. Privacy Rights
Depending on where you reside and subject to applicable law, you may have rights regarding your personal information, which may include the right to:
- confirm whether we process your personal information;
- request access to certain personal information;
- request correction of inaccurate information;
- request deletion of certain information;
- obtain a portable copy of certain information;
- opt out of certain sales, sharing, targeted advertising, or profiling activities; and
- appeal certain privacy-request decisions.
These rights differ by jurisdiction and may be subject to exceptions.
For example, Colorado law provides qualifying residents with access, correction, deletion and certain opt-out rights when the law applies to the business, while Texas law similarly provides consumer rights for covered businesses.
To submit a privacy request, contact: admin@legacyacre.com
We may need to verify your identity before fulfilling certain requests.
Authorized agents may submit requests where permitted by law and subject to appropriate verification.
11. California Privacy Information
If Legacy Acre becomes subject to the California Consumer Privacy Act or another applicable California privacy requirement, California residents may have additional rights.
California’s statutory applicability includes revenue and other thresholds; the revenue threshold was adjusted to $26.625 million effective January 1, 2025.
Where required, Legacy Acre will provide appropriate California notices, including a Notice at Collection and applicable mechanisms for exercising California privacy rights.
12. Children’s Privacy
The Services are intended for businesses, farmers, agricultural professionals, and adults and are not directed to children under 13.
We do not knowingly solicit personal information from children under 13 through the Services.
If you believe a child has submitted personal information to us, please contact us.
13. Third-Party Websites and Services
Our Services may contain links to websites, services, or resources operated by third parties.
Legacy Acre does not control the privacy practices of third parties, and this Privacy Policy does not apply to their services.
We encourage you to review applicable third-party privacy policies.
14. International Visitors
Legacy Acre is based in the United States.
If you access the Services from outside the United States, information may be transferred to, processed in, and stored in the United States or other jurisdictions in which our service providers operate.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When we make changes, we will update the “Last Updated” date above.
If required by law, we will provide additional notice regarding material changes.
16. Contact Us
Questions about this Privacy Policy or our privacy practices may be directed to:
Legacy Acre, LLC
d/b/a Legacy Acre
112 North Curry Street
Carson City, NV 89703, USA
Email: admin@legacyacre.com